Ropes are the first ever Bluetooth earphones with a built-in amplifier and advanced EQ Engine. Now you can customize the sound to hear music the way YOU want.
coverage starts appearing on launch date
boost in sales after 30 days
number of journalists in our network
A pair of headphones/earphones are sold every 5 seconds. Last year global sales hit 340 million units. The headphone/earphone market is incredibly competitive at every price-point. Reporters are on the frontlines, getting pitched by manufactures all of the time to review their new products. Getting media coverage for a launch can make or break a company. Reporters have seen it all. How do we get Ropes to stand out head and shoulders above the rest?
ROAM Ropes came on board as a full service client. A media team was assigned to their campaign. The goal was to maximize their media exposure throughout the length of their project. It was constant pitching, analyzing results, re-pitching, re-analyzing, re-pitching, etc. until we could maximize their media exposure.
We came in and brought the BUZZ, turning ROAM Ropes Kickstarter campaign into a six figure rollout. The press came fast. Mashable, Trendhunter, Cult Of Mac, Ubergizmo and more articles started rolling in. This all led to a successful launch coupled with a tremendous boost in sales.
With press coverage comes numbers .... BIG NUMBERS. In less than a month, orders for ROAM ROPES reached $126,377.